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Unlock the Secrets of Social Media Marketing

Social media marketing is simply described as the use of social media platforms to connect with your target audience, make a sell of your products/ services, build your brand, drive traffic to your website and research about your industry.

Social media marketing is not just about posting a picture or a video and logging out, hoping that your audience will see it. Social media marketing is governed by strategies. A strategy according to the Oxford languages dictionary is described as a plan/ course of action designed to achieve a long term or overall aim. In this case, a social media marketing strategy is a plan to use social media to market one’s business. This includes the content that will be posted, how often and the social media platforms to be used; to mention but a few. There are different aspects of a social media strategy and these include; organic content, hiring social media influencers, audience targeted advertising, interactive chatbots, behind the scenes, a day in the life of to mention but a few.

Without a social media strategy, companies tend to blunder and are all over the place because there is no clear goal that has been defined and definitely no way of getting there either. It is why some business social media platforms are all over the place. Hiring a social media manager will help streamline your business’ online presence, ensure that there are set goals and that these goals are met. We’ll take you through the aspects of a great social media strategy; make sure you subscribe to our newsletter so you do not miss out.

Strategies are not set in stone, they are subject to change depending on the environment. They are put to test, what works is maintained and what doesn’t work is dropped (like a hot cake!) in some instances some aspects of the strategy must be put on the back burner and not wholly dropped because the time for their relevance is still in the future.

Social media marketing is broad and it is not easy work especially when you have other aspects of your business to give attention. Get in touch with the team at Accentuate Marketing Limited so that your social media marketing is handled with the utmost expertise that it deserves.

Juliet Nansamba Yiga